According to The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research, certain demographics (76% of African-American shoppers compared to 69% of shoppers in general) say laundry detergent is a category in which brand name is very important to them. In addition, health and beauty is also a category where shoppers prefer a brand name to a private label, with 74% of Hispanic shoppers and 65% of general shoppers stating this. “Certain categories ...